According to Business Week, business trade shows and exhibitions are one of the most cost-effective marketing tools available. One recent survey showed that it costs half as much to close a sale made to an exhibition lead as to one obtained through all other means. That's why the number of shows has exploded in the last decade, with attendance up to 123 million people and U.S. expenditures reaching $100 billion on them last year alone. As the exhibition industry proclaims, "There are some things you just can't dot.com.".
Business trade shows provide a unique venue for people with common interests to connect with one another, live and in person. Attendees can learn from experts in their field at a fraction of the cost for a seminar or personal consultation. Exhibitions provide them with a one-stop shop to check out the latest innovations in their industry, compare products and make purchasing decisions. They are also a great place to view the product lines of competitors and network with others. These attractions give exhibitors a highly targeted market of prospects who have pre-screened themselves as interested buyers. It's a win-win for everyone involved.<.p>